FireToast

Problem: Fire Toast is located in Sandy Springs Georgia. The Ballo family has a popular you-pick berry farm that has been in existence since the early 90’s. The eldest daughter, Amahle has worked on the family farm her whole life but believes her interest in entrepreneurship will help grow the family farm and keep it making money. With the pandemic the farm had to close for almost a year which was financially very difficult for the family. During that quarantine period Amahle started experimenting with two of her favorite things… berries and hot peppers! She perfected some recipes that she wants to add to the small gift shop that is located at the farm. Hopefully this idea will grow and she hopes to start making more and selling this online as well as in person.

Solution: I created logo, branding and packaging designs for FireToast’s 3 most popular flavors. I used youthful, bright illustrations and branding to create a funky, fun brand image.