HandleBars Logo & Branding

Problem: Create a cohesive logo and brand identity for HandleBars. The founders of HandleBars believe that everyone that wants to ride a bike should be able to learn. The two men have a love for bike riding that can only be matched by their love of their handlebar mustaches. The quirky guys not only teach adults to ride bikes, but also teach tandem bike riding and unicycling for those who have the typical bike down. Their good natured and kindness make Handlebars a welcoming, fun environment. 

Solution: I used playful icons, fonts and colors to display the good-natured, quirky personality of the brand. The use of patterns on illustrations give the brand a feeling of childlike fun.